New listings hit a four-year high

We’re seeing a notable shift in the US housing market: new listings are up 8%, marking the highest surge since August 2022. Inventory is edging toward balanced territory, although pending sales have cooled. Even with a 2.2% rise in median prices and mortgage rates holding at 6.66%, buyers are feeling the pinch on affordability. In markets like Santa Barbara, navigating these dynamics takes more than just a sign in the yard—it calls for a strategic, high-visibility approach that puts opportunity front and center. My marketing and lending background helps clients see beyond the headlines and act decisively, even as the landscape changes.